Digital marketing
Social, search, brand, and the website they all point to — run by one team of three out of Richmond, with the prices printed on the page and a plain-English report at the end of every month.
The short version
“Digital marketing” is a container word. In practice it means four things that only work when they are pointed in the same direction: showing up when somebody searches, staying visible to people who already know you, looking like a business worth trusting, and having somewhere decent to send people once they are interested.
Most Richmond businesses end up buying those four things from four different places. A cousin built the website in 2019. An agency runs the ads. Somebody in the office posts to Instagram when they remember. Nobody owns the Google Business Profile, which is quietly the most valuable thing on the list. Each piece is defensible on its own and the whole thing pulls in four directions.
We run all four as one plan. Not because bundling is clever, but because the decisions genuinely depend on each other: what you say in an ad has to match what the landing page says, which has to match what your listing says, which has to match what somebody sees when they walk in the door.
What is included
You do not have to buy all of it. You do have to know how the pieces fit, so here is what each one is actually for.
Local SEO and the Google Business Profile work that sits underneath it. Listings that agree with each other, pages built to rank for what people in this region actually type, and the technical groundwork search engines quietly reward.
Social content and paid campaigns aimed at a fifteen-mile radius rather than the whole country. Photographed at your business, written in your voice, and scheduled so the feed does not go quiet for three weeks.
Positioning, visual identity, and the messaging that keeps every ad, page and post sounding like the same company. This is the part most people skip and then wonder why nothing lands.
The website every ad, listing and post eventually points at. Fast, built for phones first, and structured so search engines can read it properly from the day it goes live.
How the money works
Most agencies in this market will not publish a number. Here are ours, and what each one is genuinely for.
A one-time engagement. Positioning, identity direction, and a written messaging guide you keep whether or not you work with us again.
We shoot and produce the material and hand it over. Right for businesses with somebody in-house who can handle the posting and the replies.
Strategy, content, posting, community replies, paid campaigns and monthly reporting. The whole channel off your desk.
A custom build rather than a template with your logo dropped in. Priced as a project, with hosting and maintenance quoted separately and plainly.
Who this fits
We are a three-person studio, which is the whole point and also the limit. It means you get the people doing the work rather than an account manager relaying messages. It also means we are not the right call for a national rollout, a twelve-market franchise launch, or a business that needs six figures of paid media managed weekly. We will say so on the first call rather than take the work and struggle.
The businesses we do our best work for look roughly like this:
Common questions
For a small business in the Richmond area, ongoing digital marketing typically runs somewhere between $1,000 and $5,000 a month depending on how many channels are in play and whether paid media is included. Our own published starting points are $1,200 a month for content, $1,800 a month for full management, $950 for a one-time brand strategy engagement, and $2,800 for a website build. Ad spend is separate and goes straight to the platform on your own card.
Agencies price three ways: a monthly retainer, a per-project fee, or a percentage of ad spend. Retainers are the most common for ongoing work. The percentage-of-spend model is worth questioning, because it pays the agency more for spending more of your money regardless of whether it worked. We use flat retainers and fixed project fees so the incentive stays pointed at the result rather than the invoice.
Almost nobody does. Most engagements start with whichever piece is most broken — usually the Google Business Profile or the website — and widen once that is fixed. We would rather do one thing properly and earn the next conversation than sell you a bundle you are not ready to use.
Listing and profile work often moves within a few weeks, because you are repairing something that was broken rather than building from nothing. Organic search and social take longer: expect around three months before the pattern is readable and six before it compounds. Paid campaigns generate data immediately, though the first month is mostly learning which audience responds. Anyone promising page one in thirty days is selling you something.
Yes. We are a three-person team based in Richmond and we work across central Virginia — Chesterfield, Henrico, Colonial Heights, Midlothian, Chester, Petersburg, Hopewell, Glen Allen and Short Pump. When we need photographs of your business, we drive there. We also take remote clients elsewhere in the country, and we will tell you plainly when being local matters to the work and when it does not.
Next step
Thirty minutes, no pitch deck. Tell us what you sell and who you are trying to reach, and we will give you an honest read on what we would do first, whether or not you hire us.
